Design Thinking for Groundbreaking Strategies & Customer Focus
Design Thinking for Groundbreaking Strategies & Customer Focus
Description
This trainings teaches strategists and decision-makers the principles and methods of design thinking to tackle complex challenges from a user-centered perspective. Participants learn how to develop innovative solutions that are not only technologically feasible and economically viable, but above all desirable for customers. One focus is on the application of the methodology in the context of corporate strategy and product development.
Contents
The design thinking process
Developing customer-focused product and service strategies
Designing internal processes and organizational structures
Tools and methods in design thinking
Cultural aspects as additional success factors
Practical case studies and hands-on exercises
For Individuals
You will acquire an agile and user-centered mindset as well as practical methods to creatively solve complex problems and develop innovative strategies.
For Businesses
The integration of design thinking into strategy work leads to customer-focused innovations, a faster market launch of new products and services and a more agile and creative corporate culture.
