Young woman in a gray sweater presents to a group of colleagues behind a glass wall and points to a whiteboard with post-its.

Design Thinking for Groundbreaking Strategies & Customer Focus

Description

This training course teaches strategists and decision-makers the principles and methods of design thinking so they can tackle complex challenges from a user-centered perspective. Participants learn how to develop innovative solutions that are not only technologically feasible and economically viable, but above all, desirable to customers. A key focus is on applying the methodology in the context of corporate strategy and product development.

The design thinking process

Developing customer-focused product and service strategies

Designing internal processes and organizational structures

Tools and methods in design thinking

Cultural aspects as additional success factors

Practical case studies and hands-on exercises

For Individuals

You will acquire an agile and user-centered mindset as well as practical methods to creatively solve complex problems and develop innovative strategies.

For Businesses

The integration of design thinking into strategy work leads to customer-focused innovations, a faster market launch of new products and services and a more agile and creative corporate culture.